Hi, I’m Ivan — I’ve spent an embarrassing amount of time obsessing over what makes people laugh (so you don’t have to). After years of studying comedy like it was rocket science (not recommended), I’ve stumbled upon the one simple, powerful formula that is the first step to comedic alchemy.

Whether you’re crafting content, giving a presentation, or bravely bombing at open mics — this beautifully designed template will give you the simple secret structure comedians use to write jokes that actually land (instead of landing you in awkward silence).

​It’s funny. It’s useful. And unlike your dad's jokes, the formula actually works.